Public Relations

Put PR theory into PR practice.

A career in public relations can be incredibly varied and rewarding. Today’s public relations professionals are required to serve the needs of their own organization and those of its public. Our online diploma program will provide you with knowledge, skills and practical applications in the following areas:

  • strategic methods to manage public relations and communications planning programs
  • exploration of a broad range of topics that comprise public relations practice including media relations, issues management, crisis communication, use of effective communication tools, communication planning
  • the history, evolution, and theory of the public relations profession

Diploma in Public Relations

Recognized by the Canadian Public Relations Society (CPRS), the Diploma Program in Public Relations prepares you to think critically, develop teamwork skills and a strong work ethic, and manage your time while working under the pressure of deadlines and multiple projects.

Offered exclusively online, you can take the program part-time while you work, or choose the fast-track option to progress through the program at a faster rate.

Public relations courses

All public relations courses are part of the Diploma Program in Public Relations. You must be admitted to the program before you can register for these courses.

Courses open for registration

Certificate in General Studies

This new flexible certificate allows you to create your own program by choosing courses from the wide range of diploma and certificate programs offered in the Division of Continuing Studies. You can customize a course of study to meet your specific learning needs and objectives.
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Diploma Program in Public Relations

Our online PR diploma program gives you the theory, skills and credential you need to set yourself apart in the competitive public relations and communications industry. This program is beneficial to those working in either public or private sector, and can be an excellent professional development option for virtually any career level.
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Effecting Change by Murdering Assumptions

What do you get when you mix a journalist with a track athlete, a forest-firefighter from the Yukon, a government civil servant, a philanthropist, a writer and a teacher together? Just a few lines of this man’s CV.

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On Intellectual Fraud

Fraud has many roots, but one of them stems from weakened minds nurtured by the fraudulent use of information. Buying-in to fraudulent facts, data, and reason at any level has dire consequences.

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Public Relations Newsletter: September 2016

An update from our Public Relations Diploma program: Student Feature: Kathryn Dafos; Program News; Interview with new instructor Sarah Harasymchuk; Convocation News and more...

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Sandra Richardson: Order of British Columbia

It’s always fun to see the names of our students and alumni pop up in the news from time to time, and it was particularly exciting this past week when we saw that one of our alumni, Sandra Richardson, is being awarded the Order of British C

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New Program: Certificate in General Studies

Have you ever wanted to design your own credential? Have you ever struggled to find a program that meets your specific interests and needs? Then you might be interested in our newest program: the Certificate in General Studies.

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Summer 2016 Courses

Looking to learn something new this summer? Look no further than Continuing Studies at UVic.

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Public Relations Newsletter: September 2015

Celebrating the 20th anniversary of the Public Relations Program This year the University of Victoria's Public Relations Program celebrates its 20th anniversary.

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Public Relations Newsletter: September 2014

Interview with Dr. Faith Collins, Founder of the Public Relations Program We recently had the opportunity to sit down with Dr. Faith Collins and ask a few questions about the Public Relations Program. Learn how it began and what it has become.

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Public Relations Newsletter: September 2013

Student Profile: Jennifer Cox, graduate of the Diploma Program in Public Relations Jennifer is feature editor of the Comox Valley Record's About Town publication.

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Jennifer Cox

Jennifer is feature editor of the Comox Valley Record's About Town publication.

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Lori Elder

My career in communications began in 1987 upon graduation from Lewis and Clark College in Portland, Oregon. I graduated with a degree in communications and was lucky enough to secure a coveted internship at KATU Channel 2 (an ABC affiliate) working as assistant producer of a local children's television show.

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Julie Emmerson, Program Assistant
Tel 250-721-6129