Communication Planning

Code: HPPR403
Apply this course towards: Public Relations

Course description

Communication planning is one of the most important aspects of the public relations function. This course provides you with the knowledge and skills required for designing effective communication plans. Different communication planning models are presented, including issue management, project-specific, crisis, annual or operational and more. By focusing on the essential steps in developing, implementing and evaluating communication plans that fit the mission, goals and objectives of an organization, you are able to combine both the theory and practice to produce your own sound and effective communication strategies. Upon completion of this course, you will be able to design detailed communication plans, incorporating an essential planning process into their public relations element.

Learning objectives

  • Apply the analytical and creative skills needed to develop strategic communication plans.
  • Identify ways to effectively implement and evaluate communication plans.
  • Construct communication plans that combine theory with practice.

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