A business women dressed in a blue blazer and white blouse takes questions from a small group presentation.

Public Relations

What is PR? Public relations is about the strategic management of relationships between an organization and its diverse audiences through the use of communication. Strong negotiation tactics, writing skills, leadership techniques and communication strategies can help you shape public perception, and the reputation of your organization. In our PR programs and courses, you will gain an increased awareness of current events and the impact on global issues, improve your critical thinking and organizational skills, and gain confidence in how to implement effective approaches and communication strategies. 

Public Relations programs

Recognized by the Canadian Public Relations Society, the Diploma in Public Relations explores the history, evolution and theory of the public relations industry. You will learn about the different aspects of PR including digital communication, issues and crisis management, and strategic methods to manage public relations and communication planning. Offered exclusively online, you can take the program part-time while you work, or choose the fast-track option to progress through the program quicker.

The Crisis Communication for Public Relations Professionals online micro-certificate is designed for communicators seeking to enhance their skills and expertise to develop, implement and assess robust crisis communication plans.  Exploring crisis communication theories and real-world case studies, you will learn to navigate the complexities of crisis preparation, craft narratives for tumultuous times, ready spokespersons, effectively engage with media and social platforms, and navigate through the post-crisis landscapes. 

Public Relations courses

Some courses under this topic require acceptance into the Diploma in Public Relations. Please refer to individual course pages for details. 

Courses open for registration

Business Communication

Effective communication skills can help you go places. This versatile business program provides practical information and easily applied strategies to help you become a confident communicator in any industry.
View program

Crisis Communication for Public Relations Professionals

The online Crisis Communication for Public Relations Professionals micro-certificate gives you the expertise to develop, implement and evaluate effective crisis communication plans for your organization. You will emerge as a resilient communication, armed with the knowledge and skills to navigate a crisis.
View program

Public Relations

The online Public Relations diploma program gives you the theory, skills and credential you need to set yourself apart in the competitive public relations and communication industry. This program is beneficial to those working in the public or private sector, and can be an excellent professional development option for virtually any career level.
View program

Susy Torres, Program Assistant
Tel 250-721-6129
Email prprogram@uvic.ca