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Unleash your marketing superpowers

Are you ready to become a skilled communicator in the marketing world and have your visions come to life? Our Micro-certificate in Marketing Communication, in collaboration with Jelly Academy, will benefit your personal and professional lives as an aspiring marketer and as a smarter consumer. Just as a skilled architect designs a grand structure, you will gain the confidence to craft accurate plans, build key messages and manage marketing tools. You will get the opportunity to collaborate with industry experts and your peers to enhance your marketing strategies and achieve better results. Join our Marketing Communication program and discover the power of becoming a confident and strategic marketer.

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Program description

This program is designed to take you through the fundamentals of marketing. You will learn how to apply these skills in the online marketing world and develop communication planning strategies to support any organization. You will be guided through key marketing theories, concepts and principles, as well as their application in making sound marketing management decisions in a variety of industries. Learn about web-based business models, social media technologies and strategies, digital marketing trends and where a business should focus its digital marketing efforts.

You will acquire invaluable marketing tools and insights, cutting-edge resources, practical how-to guides and industry-recognized digital marketing certifications such as:

This program will enable you to develop your skills in integrated marketing communication strategies. You will gain confidence in planning, developing key messages, using appropriate marketing communication tools and developing key audience segments.

Program highlights

Online Flexibility
This program is delivered online, allowing you to work independently within deadlines set by your instructor. With this format, you don't have to worry about travel or scheduling conflicts while you study. You can work at your own pace, on your own schedule and maintain a balanced lifestyle.

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The University of Victoria is one of Canada's leading universities, recognized for preparing students for careers in a wide range of disciplines. Upon successful completion of this program you will receive a Micro-certificate in Marketing Communication.

Our Marketing Communication micro-certificate program in collaboration with Jelly Academy is designed with a busy lifestyle in mind. Learn at your own pace, set personal deadlines, and propel your career journey forward. 

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Teaching Talent
Our instructors are industry professionals with years of experience. They’re dedicated to helping you develop the knowledge and skills to realize your full potential. 

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This program will give you laddering opportunities into other non-credit programs such as the Certificate in Business Administration and the Diploma in Business Administration

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In collaboration with Jelly Academy.

Program outcomes

Upon successful completion of this program you will:

  • understand the function of marketing in a business
  • describe and evaluate how social media technologies, platforms and applications can enable the achievement of business communication goals
  • understand the role of marketing communication within the marketing mix, and the purpose of various marketing communication channels (including social media)
  • learn why, when and how to use different marketing communication channels to support business objectives
  • develop a basic marketing communication plan and understand what comprises each element of the planning process
  • enhance the development of integrated marketing communication strategies, including planning, development of key messages, the use of the appropriate marketing communication tools, and development of key audience segments

Who is this program for?

This program will appeal to learners who either own or work in a small- or medium-sized business in any industry, and are responsible for the organization’s marketing communication including social media and digital marketing. They typically do not have time to take a longer marketing-focused diploma or certificate program, but desire specialized skills in this area today.

Individuals who aren't currently in the marketing industry but want to "get their feet wet" by taking introductory courses will find value in this micro-certificate as well. Those who are in the marketing industry but in a different branch of marketing such as creative development, whether its design or creative writing, will gain valuable knowledge and skills in understanding how their creative solutions could help address bigger business and marketing issues.

Does any of the following apply to you? This program could enhance your professional development if you:

  • value measurable results and focus on achieving tangible outcomes through marketing efforts
  • have an interest in understanding how different marketing channels and strategies can contribute to business success
  • recognize the importance of adapting to the ever-changing marketing landscape by embracing new technologies, platforms and trends to stay ahead in the digital marketing realm
  • enjoy keeping up with industry news, attending marketing events and engaging in discussion with like-minded professionals
  • are open to exchanging ideas, seeking feedback and collaborating with colleagues, industry experts and peers to enhance your marketing strategies and achieve better results

Career options

Some of our learners pursue careers in the following roles:
  • Small Business Owner/Manager
  • Digital Marketing Specialist
  • Marketing Communication Specialist
  • Social Media Coordinator
  • Administrator – advertising/publicity
  • Communications Coordinator
  • Event Marketing Specialist

Courses and fees

To successfully complete the Micro-certificate in Marketing Communication, participants must complete the following three courses. These courses will run sequentially, with a short break in between each course.

1 - Digital Marketing Bootcamp (BMBA451)
Facilitated by Jelly Academy

May 14 - July 30, 2024 (12 weeks)

Led by industry experts, Jelly Academy’s Digital Marketing Bootcamp covers the most essential aspects of social media, public relations, SEO, social media ads, email marketing/automation, Google Ads and Analytics, and growth strategy. Gain invaluable knowledge, cutting-edge resources and how-to guides, and prestigious industry recognized certifications to stand out in the competitive digital landscape. Whether you're launching a new business, amplifying your company's marketing efforts, or looking to launch your career in digital marketing, this course qualifies you for Canada's most in-demand job: growth marketing.

With hands-on experience, industry-leading strategies, and endless opportunities awaiting, you will emerge as an expert ready to make a profound impact in the world of digital marketing.

2 - Marketing  (BMBA240)
Facilitated by Continuing Studies at UVic

Aug. 12 - Nov 10, 2024 (13 weeks)

This course has been designed to introduce you to the fundamentals of marketing. You will learn the fundamentals of key marketing theories, concepts and principles as well as their application in making sound marketing management decisions in a variety of for-profit and not-for-profit organizations.

Part of the focus of this course is to give you two perspectives—that of an aspiring marketer but also to have you be a more astute consumer. When you consider that much of what is marketed are things we don't really need, it makes sense to pay attention to cues and approaches so that we can make decisions that work for us—both professionally and personally.

We will cover a lot of diverse business concepts such as demographic and psychographic segments, understanding the history of marketing, product life cycles, the four P's, and marketing plan development.

 3 - Marketing Communication  (BMBA330)
Facilitated by Continuing Studies at UVic

Nov. 25, 2024 - Feb. 23, 2025 (13 weeks)

This course introduces an effective and strategic approach for implementing the promotion element of the marketing mix.  Integrated Marketing Communication (IMC) merges the communication tools of marketing, including social media, public relations, corporate communications, sales promotion, sponsorship, cross-cultural marketing, advertising and new communication. The IMC approach is how today’s marketers maximize the impact of communication, increase cost effectiveness, and ensure diverse audiences and partners can receive and respond to clear organizational and marketing messages.  

You will develop planning strategies for finding target markets, create relevant key messages and recommend the right communication tools to support an organization’s marketing communication strategy. In addition, you will enhance your understanding of evolving market communication trends and how to use them ethically.

This course incorporates content about strategic elements of IMC including branding, communication theory and creativity. Through practical application of the IMC principles and tools learned, you will build an effective, creative and ethically based marketing communication plan that really delivers.

Estimated fees

Description Fee
Tuition fees and course materials $4,940.00
Estimated Total $4,940.00*
Fees listed in this section are an estimate. Total program fees may vary depending on delivery format, course selections, student fees, textbooks and taxes.

Application information

Admission requirements

All registered students must be 18 years or older by the start date of the second course in this micro-certificate (August 12, 2024), with no exceptions.

How to apply

To apply, please complete the online application form. Once we receive your completed application, we will contact you with further information and program start-up details. You do not need to register for the courses individually—your acceptance into this micro-certificate program automatically enrols you in all three courses.

Application dates

Starting in
April 2024
Accepting Applications
Apply by
May 3, 2024
Apply online Contact us for more info