Crisis Communication for Public Relations Professionals

MICRO-CERTIFICATE

In a time characterized by 24-hour news cycles and unparalleled interconnectivity, preserving reputations is more crucial than ever. When crises emerge, preparation is key to an effective response. This course is designed for communicators seeking to enhance their skills by providing the expertise to develop, implement and assess robust crisis communication plans. Exploring crisis communication theories and real-world case studies, participants will learn to navigate the complexities of crisis preparation, craft narratives for tumultuous times, ready spokespersons, effectively engage with media and social platforms, and manoeuvre through the post-crisis landscape. Graduates of the course will emerge as resilient communicators, armed with the knowledge and skills to navigate and respond to crises.

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