Course description

Today's museums and cultural institutions are strengthened by their creative use of the wealth of digital information/media they collect, manage, preserve and share. Explore the dimensions, value and potential uses of this diverse range of digital resources and learn how to strategically harness these resources to improve the effectiveness of your cultural institution and its internal and online information assets.

This course provides you with the opportunity to examine your institution’s information opportunities and develop a project plan to act on one or more of them. Whether you work with education, collections, research, programming, marketing and audience development, or management within a museum or heritage setting, this course will be an asset to your career.

Learning objectives

  • Identify the myriad of information resources managed across your institution.
  • Recognize the growing strategic value of collection-related digital resources for your institution and to the communities it serves.
  • Define the uses of major software systems used to manage digital information resources (e.g. collection management, digital asset management, content management).
  • Identify opportunities and strategies for collecting and integrating digital information resources to enhance your website, exhibits and collections.
  • Identify resources (human and other) required to support sustainable museum technology projects.
  • Develop a formal technology project proposal/plan that can be used internally or for obtaining external funding.

Prerequisites

Note: though not required, prior experience in a cultural organization would be an asset for success in this course.

Please contact the Program Coordinator, Tusa Shea, directly at crmcoord@uvic.ca if you have any questions or concerns.

Instructor

“I believe that museums can change peoples’ lives.”

Tim Willis is one of Canada’s most experienced museum professionals. During his 25 year career, he has led the creation of more than one hundred exhibitions, helped museums to shape their long-term visitor experience strategies, and been a strong advocate for the power of museums to change and enrich peoples’ lives.

After moving to Canada, Tim worked in private practice to plan several of Alberta’s heritage interpretive centers including Head-Smashed-In Buffalo Jump. In the late 1980s, Tim joined the Royal Alberta Museum as head of Exhibitions and Marketing. Under Tim’s leadership, the Royal Alberta Museum developed one of the most active exhibition programs in Canada. From 2001 to 2006, Tim led the development of a new visitor experience - part of the Royal Alberta Museum’s $180 million renewal project.

Joining the Royal BC Museum in September 2006, Tim’s focus was to create a long-term vision the entire visitor experience. He also headed some of the Museum’s most intriguing and successful exhibition projects. In 2013, Tim decided to work independently sharing his knowledge and experience with students and advising museums and other clients.

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