Put PR theory into PR practice.
A career in public relations can be incredibly varied and rewarding. Today’s public relations professionals are required to serve the needs of their own organization and those of its public. Our online diploma program will provide you with knowledge, skills and practical applications in the following areas:
- strategic methods to manage public relations and communications planning programs
- exploration of a broad range of topics that comprise public relations practice including media relations, issues management, crisis communication, use of effective communication tools, communication planning
- the history, evolution, and theory of the public relations profession
Diploma in Public Relations
The Diploma Program in Public Relations prepares you to think critically, develop teamwork skills and a strong work ethic, and manage your time while working under the pressure of deadlines and multiple projects.
Offered exclusively online, you can take the program part-time while you work, or choose the fast-track option to progress through the program at a faster rate.
Public relations courses
All public relations courses are part of the Diploma Program in Public Relations. You must be admitted to the program before you can register for these courses.
Public Relations Theory and Practice
Effective Communication Tools
Research and Evaluation
Writing for Public Relations
Managing the Public Relations Function
Evolution of Public Relations
Case Studies in Public Relations
Ethics and Public Relations
Social Media for Public Relations
Community and Stakeholder Engagement
Courses open for registration
Courses open for registration
Today's public relations professionals must be able to design external and internal communications plans, and integrate the new theoretical and practical models of public relations practice that have emerged in recent years.
This new flexible certificate allows you to create your own program by choosing courses from the wide range of diploma and certificate programs offered in the Division of Continuing Studies. You can customize a course of study to meet your specific learning needs and objectives.
It’s always fun to see the names of our students and alumni pop up in the news from time to time, and it was particularly exciting this past week when we saw that one of our alumni, Sandra Richardson, is being awarded the Order of British CRead Story
Have you ever wanted to design your own credential? Have you ever struggled to find a program that meets your specific interests and needs? Then you might be interested in our newest program: the Certificate in General Studies.Read Story
Looking to learn something new this summer? Look no further than Continuing Studies at UVic.Read Story
Celebrating the 20th anniversary of the Public Relations Program This year the University of Victoria's Public Relations Program celebrates its 20th anniversary.Read Story
Interview with Dr. Faith Collins, Founder of the Public Relations Program We recently had the opportunity to sit down with Dr. Faith Collins and ask a few questions about the Public Relations Program. Learn how it began and what it has become.Read Story
Student Profile: Jennifer Cox, graduate of the Diploma Program in Public Relations Jennifer is feature editor of the Comox Valley Record's About Town publication.Read Story
Jennifer is feature editor of the Comox Valley Record's About Town publication.Read Story
My career in communications began in 1987 upon graduation from Lewis and Clark College in Portland, Oregon. I graduated with a degree in communications and was lucky enough to secure a coveted internship at KATU Channel 2 (an ABC affiliate) working as assistant producer of a local children's television show.Read Story