This course introduces you to the e-commerce marketplace, consumer behaviour, and social media marketing. Combining lectures and seminars, the course explores the framework for conducting business over the Internet. We will cover topics such as:
web-based business models
social media technologies
social marketing strategies
privacy and security considerations
Understand the e-commerce marketplace size, properties, and trends in the global context.
Define important e-commerce/Internet Marketing terminology and acronyms.
Identify and be able to give examples of social networks and their properties.
Discuss current trends and practices in social media and online marketing.
Describe how social media technologies and applications can enable the achievement of business goals.
Use knowledge of consumer behaviour concepts to develop better marketing and sales strategies.
Understand the capabilities of social CRM tools.
Discuss how information systems affect privacy, and security.
Formulate an e-commerce based business plan for a start-up or for an existing small or medium size business.
A full course refund will only be provided if you withdraw from the course prior to the course start date. A refund—less an administrative fee—will be issued if you withdraw within six calendar days after the official course start date for online and part-time courses. Depending on your method of payment, a refund will be either mailed to you or credited to your credit card. A request to withdraw from a course must be submitted in writing to the Business and Management Programs’ office.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.