Course description

This course introduces you to the e-commerce marketplace, consumer behaviour, and social media marketing. Combining lectures and seminars, the course explores the framework for conducting business over the Internet. We will cover topics such as:

  • web-based business models
  • social media technologies
  • social marketing strategies
  • privacy and security considerations

Learning objectives

  • Understand the e-commerce marketplace size, properties, and trends in the global context.
  • Define important e-commerce/Internet Marketing terminology and acronyms.
  • Identify and be able to give examples of social networks and their properties.
  • Discuss current trends and practices in social media and online marketing.
  • Describe how social media technologies and applications can enable the achievement of business goals.
  • Use knowledge of consumer behaviour concepts to develop better marketing and sales strategies.
  • Understand the capabilities of social CRM tools.
  • Discuss how information systems affect privacy, and security.
  • Formulate an e-commerce based business plan for a start-up or for an existing small or medium size business.

Registration details

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