This course focuses on the management of the public relations function, based on research findings of excellence in public relations and communication management. It explores the differences and similarities when applying the knowledge gained from the research in organizational and agency settings.
characteristics of excellent organizations
the circle of influence
characteristics of manager and technician roles
preparing cost estimates
responding to requests for proposals
making client presentations
Identify and describe excellence in organizations and in public relations and communications management.
Either in organizations or for clients, employ “the excellence factor” to contribute to effective public relations management.
This course may be available online. Students login to the course and communicate with the instructor and fellow students via the Internet. All assignments and course activities are submitted electronically to the course instructor.
Using mobile devices in online courses
If you are planning on accessing your online courses using a mobile device such as a tablet or a smartphone, please note that not all required course features will be accessible with these devices. To fully function in your online courses, you will need to have access to a computer running Windows or MacOS.
A course refund, minus a $75 administrative fee, will only be provided within six calendar days after the course start date. You will need to provide notification of withdrawal by phone: 250-721-6129 OR email: email@example.com. You will receive a W on your transcript.
Credit vs non-credit
Credit refers to degree credit. If you are taking a course or program for credit through UVic Continuing Studies, it means that course or program provides credit towards a degree at UVic or another authorized university. Credit students have to meet certain criteria, such as being accepted to both UVic Continuing Studies and the University of Victoria.